This launch is quiet. No big splash. Maybe a rebrand and launch is supposed to be a big splash, but I've never been a big splash kind of person.
I finally decided it was time to get clear. Stop forcing and trying too hard. Actually say out loud what I want to offer. It was time to get pictures of my kids off the public internet.
In business terms, it was time to rebrand.
In launch terms, the launch of this little website is less like breaking a champagne bottle on the helm of a big boat and more like taking my small kayak to the river. I need help getting my boat on and off the car to get to the river. It always seems like a straight shot from the parking lot to the river, but it is a long walk for me. On the way to the water, I often drop the boat, bang myself in the shins, narrowly avoid poison oak, get a scrape or two from shrubs, and work up a sweat awkwardly carrying my vessel to the water. I drag the boat on the shore, let my feet get wet, climb in and give my boat a big push or wiggle to eventually glide into the water. Throughout the journey, my hands will blister and callous, my arms will get tired, I might narrowly avoid a snag in the river, and I will experience an overall great sense of peace that comes from being on the river as my own navigator. On the water, I will find myself constantly working with the current, my intuition, my skills, and the boat’s tools - even when I am enjoying conversation and something to drink.
Yes, this launch metaphor best describes the launch of Be Well Yogini. Nothing fancy, no big party, just plenty of quiet effort to get in the flow. It is just me simply putting myself out into the current.
I spent the past year in a bit of a mama cave in a deep creative contraction. I stopped going to studio classes, cultivated a home practice, integrated more functional movement in my daily life, focused on building my daughters’ sisterhood, and rested whenever I could. I turned forty. I re-evaluated everything in relation to my primary responsibilities of householding and caretaking - my relationship with yoga, writing, career, the yoga community, and social media.
This little website launch is me sticking a toe out of the cave, tentatively taking a step forward into the outside world.
I keep coming back to yoga. I believe yoga is part of a deep web of practices that can help us engage with the world from a space of compassion and grace, especially on those days we want to crawl into the cave. This does not mean that we are always happy or permissive, it means that we show up with fierce, honest love. By teaching yoga over the past several years, I have found a great opportunity and privilege to both explore these practices and teachings in my personal life and share this exploration with others - all of us, together, on a path to just be our very best selves, to be good human beings.
I believe now is a time (more than ever in my lifetime) when we must support one another and reach deep inside ourselves to find fierce love. In class together, we have mourned and celebrated as a community over and over and over again. We have made beautiful human connections and made real change - like that time we raised $500 for the ACLU and again raised another $500 for the International Rescue Committee. Teaching yoga focused on women's health has been just the beginning of an incredible opportunity to share empowering, healing practices for women in our community. Together, in all these yoga events and gathering, we explore and fall in love with our divine humanity. That is why I keep showing up and do what I do. I am ever so grateful.
Thank you for joining me here, at this new turn in the road. Let’s get together some time.